Here are 3 tips to build an brilliant holiday email marketing campaign
Start Early
One of the most important things you can do when scheduling your email marketing campaign is to make sure you plan ahead. You absolutely cannot wait until mid-December to start sending out emails. The sooner you start the better. Many marketers kick off their holiday promotions during the first week of November. There are multiple benefits to planning ahead and starting early.
1. The earlier you start the more people you can reach. If you’re scrambling to send out emails during the first week of December, you’ll be at a disadvantage when compared to the marketer who started dripping out holiday marketing emails during the first week of November.
2. You’ll have more time to build high-quality marketing campaigns. You can tell when someone sends you a rushed email versus someone who takes their time to articulate every word and get their point across. You want to be part of the latter group.
· Market for holidays
It’s easy to create a Christmas marketing campaign and call it a day. But if you want to make real progress, you need to make sure you cover every single holiday possible
Use holiday themed text and email templates
When you’re sending out your marketing emails, you have to make sure that you’re expressing holiday cheer. You can do this with your email subject heading, body, and email template.
Email subject lines should always be short and sweet. You make want to try something like “Happy Holidays! Get 20% Off Now!” Some email applications let you use emoticons like Christmas trees and Santa emojis. These little touches are sometimes enough to encourage people to click-through.
· Create referral programs
You could encourage customers to get one friend to sign up for 10% off their next order, 2 friends for 20%, and so on. There are nearly infinite possibilities when building a referral system. It’s possible to merge this system with the holidays by telling them that you’re celebrating the season of giving by offering free gifts to them and anyone they get to sign up for your newsletter or make a purchase.
However, Email marketing is best way to reach potential customers directly in shortest time. It is best way to be connected with existing customers and reach new audiences.